Oakley Garage Rock Launches in Sydney With the Homey Benji Madden

Garage Rocking: Oakley’s New Eyewear Unveiled in Australia, Celebrities Party in Sydney

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A celebration of ‘Garage Rock’ wouldn’t be complete without…well, some proper rocking in a big garage.

Oakley’s stylin’ new eyewear made its glamorous debut via a massive celebration in Sydney – kicking into Australia with some bona fide Aussie star power.

Dropping into a newly redesigned warehouse space, the popular Venice 1346 in Waterloo, the O invaded the impressive venue with with vintage motorcycles, vintage pinball machines and a giant red neon ‘garage rock’ sign above the stage to complete the overarching theme: Oakley’s rockin’ style.

More than 350 of Sydney’s handpicked celebrities, media personalities and retailers converged on the event. And to bring the rock to the garage, the show’s headliner, Benji Madden of the band Good Charlotte, landed in Australia a week prior to his Aussie Tour exclusively for the event.

Needless to say, his DJ set the room on fire.

But it wouldn’t be an Oakley Entertainment event without more prominent members of our Global Family in show biz.

Channel Presenter’s Carissa Walford; Danny Clayton and Martin Smiley; MTV VJ’s Kate Peck and Keiynan Lonsdale; Home and Away’s Dan Ewing and Lisa Gormley; Lingerie Football League’s Chloe Butler; NSW Origin prop Tim Grant; Models Didier Cohen and Rebecca Jobson; Fuel TV’s Dingo (from the hit show, Danny and the Dingo); Waterman Brad Gaul and Ironwoman Candice Falzon were just some of the many prominent guests on hand to celebrate the Big O.

And the music lineup, of course, was positively amped.

Opening with live performances from garage rock band, the Delta Riggs, followed by electronic duo Parachute Youth, the crowd was finally treated to quite a show from Benji. And with Dingo (a friend of Benji’s) adding his signature flare to introduce Madden to the raucous bunch, the night hopped off to some serious raging.

And it was all for one thing. A massive introduction and celebration of Oakley’s latest super stylin’ lifestyle piece – set to open more doors of personal expression for both the current generation and with those carrying nostalgia from the past. Enter Garage Rock.

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Oakley’s Learn To Ride Hits Miami with the Muscle Milk Fitness Retreat!

Beach Bods: Celebrities Train and Sweat at ‘Learn to Ride’ Miami, Muscle Milk and Subaru Power Sessions

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Chrissie Wellington is more than used to the extreme pain associated with the infamous Ironman race in Kona.

In other words, she makes pretty much everyone else look like a whimp.

So it was literally a walk in the park when Oakley’s four-time World Champion instructed celebrities in some physical activities at the brand’s latest ‘Learn to Ride’ event at South Beach in Miami late July.

Joining O pro surfer Erica Hosseini, SUPcore (Stand Up Paddleboard fitness program) creator Noelle Kozak, O Wakeboarder Amber Wing and elite trainers like Paul Hinicker (trains Olympian Gretchen Bleiler), the British Triathlon legend partook in two days of exclusive fitness instruction for multiple celebrity guests.

From Dancing With the Stars’ Karina Smirnoff, CoverGirl and Entourage star Dania Ramirez to Real Housewives of Miami stars Marysol Patton/Christina Rice, some of showbiz’s gals suited up in Oakley’s high tech performance apparel – putting their fresh threads to the test in some gruelingly fabulous workouts.

No Gym Required creator, Jennifer Cohen, later took the reins and brought some of the most efficient workout tips to the overall group – while Adam Ernster, Nicole Scherzinger’s (PussyCat Dolls music star) trainer, headed a session to help tone the glutes and build a rock hard body.

While all the hard-charging moves went down, renowned Miami yoga instructor, Cat Haayen, took participants on a ‘Yoga Booty’ and ‘Hip Hop Yoga by YOGathleta’ trip during some morning sessions.

But the event wouldn’t be complete without Chrissie, who’d never lost a major race during her career thus far, leading a one-hour spin class with the latest Cannondale bikes. DJ Irie, the NBA’s Miami Heat’s resident DJ, threw some adrenaline-pumping beats down to energize the ladies throughout Chrissie’s and other sessions.

When the intensity of the day winded down, the group – decked out on the latest Oakley swimwear and performance apparel – cruised on over to the Shore Club, where a private poolside spa and a hot poolside lounge atmosphere added to the already smoldering South Beach heat. But although the group cooled down, the happenings were just beginning to heat up.

Following action-packed days, capped off with manis, facials and massages, the celebs took to the Miami club scene in their stylin’, high-performance Subaru vehicles, which served as the official transportation throughout the weekend’s events.

All in all, it was an overall impressive calorie-blasting outing in South Florida – with Muscle Milk boosting energy and Subaru providing the four-wheel drive speed through the town.

Recap Video:

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Oakley’s Miami Swim Week with Nick Cannon and Lil Jon!

FASHION: Oakley Dazzles Miami With Swimwear Runway Show, Hosted by Trimera

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Women fashionistas probably thought little of Oakley designs just a few years ago. Lo and behold, a new era is here.

Taking Miami by storm, O’s Spring 2013 Swimwear Runway Show, hosted by Trimera Group, delivered sizzling hot Oakley flare to Hyde Beach in the SLS Hotel in late July. Showcasing one of the most stylin’ swim collections around – along with pieces from UNO de 50 jewelry on the catwalk – the stunning exhibition displayed the brand’s ultra unique combination of world class style and athletic performance design that characterizes its coming swimsuit line.

Lead by Oakley pro surfer Erica Hosseini and O pro beach volleyball player (and model) Jess Gysin, an amazing collection of models made it clear to guests on hand the immense evolution of Oakley’s apparel line – especially in regards to women’s design.

But, of course, a full-fledged O event wouldn’t be complete without a rockin’ party.

Pop/Hip Hop Star, Nick Cannon, dropped into the scene to get the festivities rocking with his own DJ set.

The well-known TV host/entertainer was hit with a surprise appearance by Oakley’s own Music Artist/Producer/Reality TV Star/DJ, Lil Jon, who took a detour from a nearby show to grace the event with his presence (and his signature Oakley eyewear, as always).

With the ultra impressive display of Oakley fashion and hot bikinis on the runway – coupled with more members of O’s sports and entertainment family on hand – the Spring 2013 Swim Runway show definitely set the South Florida city on fire.

Peep the video:

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Oakley on Bradley Cooper in the new Hit and Run!

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