Think you know Lil Jon? Think again.
Known from his early days for his bold, loud rap personality – laced with trademarked (literally) taglines, “Pimp Cups,” Grammy nominations and earth shattering tracks co-produced with fellow top artists across genres – the modern day Jon is a thoroughly evolved music and marketing machine.
Displaying the versatility of his brand and famous voice, Jon’s recent current club rattling collaborations with some of the top Electronic Dance Music (EDM) artists/DJ’s and worldwide party anthems have him at the top of his game in a new era of music.
Sure, the long-time Oakley artist/DJ is enjoying an extraordinarily broad reach across party people from all types of demographics – with a new album and all. And his high-profile DJ residencies at the Surrender and Blush Nightclubs at the Wynn/Encore Resorts in Las Vegas have him at the peak of prominence. But it’s the businessman, philanthropist and all-around solid guy that many in the general public haven’t been as familiar with.
Until now, that is.
Previously finishing fourth in his first try at Donald Trump’s infamously popular Celebrity Apprentice show, the matured entrepreneur was invited back to the boardroom for All Star Celebrity Apprentice this year.
And, as expected, he shined.
Winning one of the last episodes of the season for his selected charity, the American Diabetes Association, struck a deeply personal note with Jon – who’s had family members affected by the condition. And the public responded with a wave of appreciation and an altered view of the “King of Crunk.”
Partnering with LG USA during the episode, the electronics company helped celebrate Jon’s victory by donating sums of money to his charity for every share of the winning video (a commercial produced by Jon’s team) on YouTube. (See the LG app and video here: LG and Celebrity Apprentice! )
Displaying his business prowess and high-level work ethic, Jon maintained solid performances throughout the season. And although his recent try was just recently cut short with a third place finish (he was booted this past weekend), no one can deny that he gained massive amounts of respect from his fans: Both old and new.
Couple that with his voice still sampled by virtually every DJ on the planet – and featured on countless collaborative tracks rocked in clubs, stadium shows and massive electronic music festivals alike, there’s no doubt that Jon is clearly on top of his game. Even now.
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LIL JON @ SURRENDER: Wynn Las Vegas – Special Guests, fellow Celebrity All Star Apprentice Contestants OMAROSA & CLAUDIA JORDAN:
LIL JON: EDM GETS CRUNK